Cosmo Films: Goals of Sustainable Packaging

Sustainability is a concern for governments, businesses and people worldwide. According to studies conducted by global business houses, 39% of consumers check for beverage packaging’s environmental information before buying, and 66% of consumers avoid a certain brand/product due to environmental concern. With the packaging industry’s dependency on the use of plastics, the questions of sustainability are now hovering around. As a result, the industry has seen a major shift to sustainable packaging by embarking upon the three R’s (Reduce, Reuse and Recycle). Packaging manufacturers are now conducting intensive R&D to come out with solutions that require reduced raw material, allow reuse of packages, and ease of recyclability.