Guido Aufdemkamp is the Executive Director of Flexible Packaging Europe (FPE), FPA’s European partner organization. He is an economist by education and has been working for German and European associations for flexible packaging and aluminum foil and closures since 2003.

His core activity is representing the European flexible packaging industry at the European level and on the international stage, which involves statistics and market analysis, public relations, sustainability, food contact legislation, as well as membership management.

Overall, FPE deals with a wide range of issues relevant to the flexible packaging industry, most notably food contact, sustainability, and environmental issues. The association comprises all major European producers of flexible packaging.

The age of AI is upon us. How can your business use it to grow?

Over the next five years, the gap between companies that integrate AI and those that merely experiment with it will spell the difference between survival and extinction. The companies who are willing to embrace change, fundamentally shift mindsets, and adapt at lightning speed will dominate.

In a world of constant change, resilience is no longer enough. Organizations must evolve beyond endurance to agility—developing the capacity to sense market changes early, respond intelligently to customer needs, and adapt faster than competitors. Agility is not about moving faster; it’s about thinking faster—through decentralized intelligence, AI-augmented decisions, and empowered teams at every level.

This means rethinking the traditional hierarchical model and imagining an organization structured like an octopus. While it has a central brain for strategy and oversight, each arm has its own mini-brain—autonomous, responsive, and deeply aware of its market surroundings. A neural ring coordinates these nodes in real time, allowing the institution to make rapid, informed decisions across its entire system—often faster than the central brain could alone.

This isn't theory. Brill has studied organizations already moving in this direction, guided dozens of transformations, and drawn on over a million workforce surveys. What he found is clear: success comes not from simply automating tasks, but from reimagining how organizations function at every level.

Business Futurist, AI Keynote Speaker, and Futurist-in-Residence at Amazon, Jonathan Brill helps audiences and executives take advantage of the collision of AI, geopolitical, economic, and societal trends, to transform their business, mindsets, and turn ideas into action to Win the Next Five Years. As Forbes’ #1 Ranked Futurist globally, he leverages decades of business innovation experience across multiple industries to guide organizations through strategic transformation.

Dan serves as President & CEO of the Flexible Packaging Association (FPA), the association representing U.S. converters of film, foil, paper and other materials into packages for food, medical device and industrial products. Prior to joining FPA in 2024, Dan served as Executive Director for AMERIPEN – the American Institute for Packaging and the Environment. A well-known leader in the U.S. government affairs arena for more nearly 20 years, Dan has represented multinational corporations, various coalitions, and trade associations representing several Fortune 500 companies. He is particularly passionate about environmental, sustainability, and packaging issues and has advocated extensively in those areas at the local, state, and federal levels in the U.S.

During his 24-year career, Esteban has experienced all aspects of the petrochemical value chain, through commercial and marketing assignments with Repsol Química in Spain, Tetra Pak in Panama, and New Castle Industries in Houston. That cycle of experiences, spanning chemical producers, polymer converters, and consumer product companies, was a key success factor for his transition to the chemical consulting industry, where Esteban worked under the umbrella of renowned firms like Townsend Tarnell, Nexant ChemSystems, CMAI (now part of IHS Chemical), and Wood Mackenzie, honing his price research, reporting and forecasting, market research, and analysis and feasibility studies skills.

During his tenure at CMAI, Esteban was responsible for the discovery and analysis of supply, demand, cost, and price dynamics for polyethylene and polypropylene in the Americas. He was also the lead in several proprietary studies, including feasibility studies, market analysis, and due diligence reports.

Before founding ChemPMC, Esteban headed Wood Mackenzie’s polymer practice, designing and implementing the company’s polymer services, which features scenario-capable long-term supply and demand models, logistic demand forecasting tools, global trade grids, as well as seasonality-driven short-term supply and demand models, and in the process trained a global team of analysts located in Houston, London, and Singapore.

Esteban has been a featured speaker at North and Latin American chemical and polymer associations meetings including APLA, IPA, ANIPAC, Canadian Plastics, or CERI, as well as consulting firms and producers-led events. Esteban holds a Chemical Engineering Degree from the Instituto Químico de Sarrià in Barcelona, Spain as well as an MBA from Rice University’s Jones School of Business.

Hotel

Make your Florida escape an extraordinary one at JW Marriott Orlando Grande Lakes. Located on a lush, 500-acre property in Orlando, our luxury resort is the ideal base for those wishing to explore the area - or for sunny family vacations. Experience our new Grande Lakes Water Park, featuring a lazy river, Headwaters Slide Tower with three waterslides, restful lagoons, and luxury cabanas, or try our challenging 18-hole golf course, designed by PGA legend Greg Norman. Stretch out in modern rooms offering luxury bedding, marble bathrooms, 65-inch HDTVs, and sweeping views of our Orlando family resort. Select from several enticing in-house dining options, from Italian fare at Primo to a farm-to-table menu and craft beer at Whisper Creek Farm. Take advantage of our resort's excellent location to explore gorgeous central Florida. JW Marriott Orlando, Grande Lakes, provides an exceptional experience that you and your family will never forget.

Dining

At JW Marriott, we offer a culinary journey that caters to every foodie's delight. Discover a variety of cuisines, ranging from authentic Italian to fresh farm-to-table meals. Indulge in our lavish holiday buffets at Citron, or enjoy the scenic view of the headwaters of the Everglades with a delicious handcrafted cocktail at EvrBar. For an al fresco dining experience, visit our newest restaurant, Knife Burger, steps away from the Grande Lakes Waterpark.

Experiences

Grande Lakes Orlando has over 500 acres to explore with endless activities. Whether you want a fun-filled adventure or a relaxing getaway, our resort has it all. Enjoy luxury spa services, championship golf, and mountain biking, or try unique experiences such as falconry and eco-tours.

Golf

The Central Florida landscape provided inspiration to legendary golf course designer Greg Norman, who worked with nature to create challenging greens, wide fairways, and hazards. The 18-hole championship course is a Certified Audubon Cooperative Sanctuary and tests the abilities of every skill level. The Orlando resort with a golf course also features a clubhouse, restaurant, and lessons for both children and adults.

Grande Lakes Sports

Embark on a journey surrounded by 500 acres of secluded luxury, ideal for families, couples, and group retreats. At Grande Lakes Sports, we offer an exclusive collection of outdoor activities that will fuel your adventurous spirit. Watch the headwaters of the Everglades come alive on a sunrise safari, test your fishing skills on one of our eleven lakes, tackle our hidden mountain bike trail, or delve into the intriguing world of falconry.

Outdoor Pool & Cabanas

Lounge in luxury in your cabana alongside the sprawling pool at our resort near EPIC Universe. Enjoy luxurious amenities like a seasonal fruit plate and snack basket, a mini-fridge with non-alcoholic beverages, a sun care gift bag, and more while relaxing on sofa seating and chaise loungers. Reserve your cabana easily online.

Ritz Kids Program

The Ritz-Carlton Orlando, Grande Lakes recognizes the power of curiosity and creativity and strives to inspire it with kid-friendly activities. Drawing upon the natural beauty of our Orlando resort, our Ritz Kids room is sure to keep our younger guests entertained. Our hotel provides captivating opportunities through storytelling, lessons on animal care, arts and crafts, physical activities and much more.

Spa

Welcome to our nature-inspired Spa retreat in Orlando, a sanctuary spanning 40,000 sq. ft. Disconnect from the world as you immerse in the tranquil elements of nature and emerge refreshed, relaxed, and revitalized. This wellness retreat boasts 40 treatment rooms and a full salon offering a wide array of services. Between or post-treatment, relax in our serene adult-only lap pool or refuel with nutritious fare at Vitale, Spa Café. Signature therapies, including massages and body treatments, incorporate herbs from the resort's organic garden, honey from its resident bees, and citrus from local orchards for a unique wellness experience.

Waterpark

Whether you’re in search of rip-roaring family fun or in need of a little relaxation and escape, you’ll find exactly what you’re looking for at Grande Lakes Waterpark. A focal point amid the lush property, our Orlando waterpark resort is one of many attractions that make Grande Lakes a destination unto itself.

Whether it is a trip for families, couples, single travelers or a group of friends, you will never run out of things to do in Orlando — and make a lifetime of memories to cherish. Sure, Orlando is the Theme Park Capital of the World. But the parks are just the start of everything this vibrant, welcoming destination has to offer. Explore the links below to find out how to make the most of your visit.

Orlando Attractions

Fly indoors. Walk through exotic fish without getting wet. Soar on a zip line over alligators. Experience all this and more in Orlando, where over 100 amazing, standalone attractions provide endless adventures for all.

Arts & Entertainment

In Orlando, the arts are not just seen but felt. Immersive encounters are up close and personal. And homegrown artists use their voices to innovate. It is the place where imagination is an experience — and welcoming is an art form.

Culture & Diversity

No matter who you are or where you come from, you are sure to feel welcome when you visit Orlando.

Nature & Outdoors

Experience outdoor fun for everyone in Orlando, where a morning of kayaking or afternoon splash in crystal-clear natural springs are perfect complements to our signature theme park adventures.

Neighborhoods

Expect the unexpected in Orlando’s authentic, welcoming neighborhoods. Delight in our diversity while discovering local favorites, rich history, and charming surprises around every corner.

Relaxation & Spas

You deserve to be pampered — and in Orlando, you can get soothed, refreshed, rubbed and scrubbed with award-winning spas and other ways to achieve complete relaxation

Shopping

Orlando is a shopper’s paradise like no other, where the world’s most coveted brands and hottest collectibles compete for your attention in elegant malls, factory outlets and bespoke boutiques.

Sports

Between professional and college sports, legendary golf, the USTA National Campus, and other ways to watch and play, Orlando is a top destination for sportspeople of all ages and skill levels. Are you in?